Monday, September 30, 2019

Limitations: Sample and Respondents

————————————————- Limitations The market research process carries many limitations. It is important to recognize these limitations as they can lead to less accurate or bias results.. The following points are recognized as limitations that must be addressed. * Method used * Respondents to the method * Time constraint * Resources Method used: When sampling our population a non-probability sampling method was chosen known as convenience sampling. This method possesses limitations which must be taken into consideration.Due to the nature of the method it can often have a poor reflection of the whole sample. In this research it has been found that through our method, younger age students are the students who are answering the surveys. Also a majority of respondents were from the business faculty rather than the arts, science etc. These factors can all limit the accuracy of the re sults. Respondents to the method: Corresponding with our chosen method is the limitation of accurate results due to respondents responses. They may give an answer that is not necessarily accurate due to laziness or inconvenience.The online surveys are also limited as researchers do not receive detailed knowledge or reasoning of why people have put certain answers. Internet surveys can also lead to misunderstandings and it may be hard to follow up respondents, as you may not know who has answered the survey. Time Constraint: Other limitations that should be recognized is time. Due to the duration constraint placed upon the research process, limitations arose. Through more time the market research could have been done in a more detailed and thurrer manner using the most effective method.Resources: The resources available also limited us to get the most accurate results as possible; we were not able to get a list of all Macquarie students to ensure a more accurate reflection of the pop ulation was used. Also It is known that experience of the actual researches themselves can vary results. Inexperienced researches may not use the best survey method and may subconsciously jump to conclusions throughout the research. As this is our first time conducting such research limitation occur due to this. ————————————————-Recommendations for overcoming limitations The method used did tend to limit the accuracy of our research. This could be overcome by using another method, one categorized under probability sampling such as simple random sampling would produce a more accurate reflection of the sample and there would be less room for a bias result. Respondents may also give conclusions that are not accurate. This can be overcome by assuring the survey is simple, easy and clear. It could be done in many languages to overcome limitations with students who do not speak fluent English.The issues with time had an impact on the richness of research. To follow respondents up with interviews or any further questions, the survey could include a space for the respondents email. This could also enable in depth interviews to create a deeper understanding of respondents answers. Lastly the fact that this research has been carried out by inexperienced first time researchers is a limitation. This can be overcome through advice from professional researchers in order to achieve the most accurate results possible.

Sunday, September 29, 2019

Characteristics of Research Essay

The methodology that is utilized should be applicable for the problem that guides the research, The methodology yields the outcomes of the study, which in turn produces the support required to facilitate the findings (Ellis & Levy, 2008). The purpose of this paper Is to examine the characteristics of a research problem. The focus is on the elements of what constitutes a researchable problem, the components of a well formed Statement of Research Problem, as well as what constitutes a reasonable theoretical framework for the need of the study. As stated by Leedy and Ormrod, (2005) â€Å"The research problem is the axis around which the whole research effort revolves (Leedy and Ormrod, 2005, p. 49). † Viable research cannot be deemed Important without a well-denned understanding of why the research has been performed. There are several components that make research of noteworthy importance, such as the research needs to be researchable and manageable In size. Other characteristics Include the degree of how the research will influence future research and other researchers by whether or not the findings wlll make a contrlDutlon to tne Doay 0T Knowledge, tne explanatlon 0T tne data ana make a difference for others (Dissertation101 Mentoring Services, 2013). Influence of the research. Good research should advance the field in which it is geared toward as well as build on the current body of available research. The impact does not have to be huge, but it must be identifiable. The study should reveal how the researcher intends to take a different viewpoint and or direction. According to Leedy and Ormrod (2010) the research should direct the philosophy in different perceptions, as well as inspire further research to be conducted as it relates to the topic (Leedy & Ormrod, 2010). The advancement should reflect how the new methodologies will be used, along with the other current work, to help to better come to a conclusion in order to solve the problem (Brewer & Hunter, 2006). The problem is researchable nd manageable in size. It is imperative to select a topic that is doable and that will allow many opportunities to conduct adequate primary research. Limitations such as the availability of answers should also be considered when thinking of a research problem. Additionally, time and expenses are of concern. Considering how long it will take to conduct the research is important as is whether or not the researcher has enough background knowledge to carry out the research, which may cause delays. The budget is a major factor and taking into consideration the kinds of tasks that will e needed, any paid assistants, specialized equipment, or software that needs to be created and/or acquired will help in estimating the amount of funds that will be needed to conduct the research. Explanation of the data Since research requires data, it is important during the planning that the researcher analyzes beforehand whether or not any data related to the research problem can be produced. If not, then the research problem and the question may need to be changed. The decision of whether to use qualitative or quantitative data is important and based on the type of research. Once the data has been collected, the researcher must have a way to communicate the results. The data must be organized in a way that it merges the existing data with the new data to determine the quality based on the guidelines for collecting the data. Components of a Statement of Research Problem Essentially, the problem statement provides the basis for the research. The statement of the research problem reflects the general concern that leads to the specific problem and must be factual and clearly stated. Accordingly, it must be a brief precise description, which sets the premise for the problem to be studied. It distinguishes and states the underlying problems, if any and outlines the hypotheses, along with the research questions (Dissertation101 Mentoring Services, 2013). Precise, factual and clearly stated. Researcher seek to answer a question or to find a solution to a problem. Providing factual information to introduce the problem will change the perspective of what people think or know about the problem. As well the research should speak to the literature that is prevalent and to what is missing from this literature. Therefore, a statement of the problem needs to be precisely tated in one or two sentences that outlines the problem of the research. The statement of the problem should also address the question (Lew & Ellis, 2008). As stated by Levy and Ellis, (2008) â€Å"The problem statement is the statement of the problem and the argumentation for its viability. It should address all six questions, what, how, where, when, why, and who (Levy & Ellis, 2008, p. 27)†. Underlying sub- proDlems. 0Tten times, researcn proDlems are too slgnlTlcant or very compllcatea De solved without breaking them down into smaller parts. The parts of the big problem re known as the sub-problems. The sub-problems make up a researchable component that will form together to equal the summation of the main problem. Division of the main problem is the fourth characteristic of formal research (Leedy & Ormrod, 2005). Presenting a hypothesis or research questions. The researcher must prepare a hypothesis related to the expectations what will be true of the results and conclusions of the study. The research problem, the goals, and the associated research questions and/or hypotheses are entwined in that a research goal is the ain focus of the research that will be used to speak to the problem.

Saturday, September 28, 2019

Causes of crime in Trinidad

There are several causes of crime in Trinidad and Tobago but this essay will analyse four of these causes of crime in Trinidad and Tobago.Firstly I will analyse the laxity with which the government has been dealing with the crime situation; It will also be discussed that a nation that forgets God will sin in this way; The eroding morals of society is another ;and the impact of the media on people’s lives. Ð ¡auses of crime And the raison detre successive governments have been unable and unsuccessful in dealing with this problem is primarily because they have all adopted a Euro-centric approach instead of an Afri-centric approach. The Euro-centric approach focuses on the results/effects of a problem while the Afri-centric deals with the causes. This writer strongly contends that the endemic causes of crime in Trinidad and Tobago are three-fold, viz, the 18th century imposed Euro-centric British education system, the abolition of corporal punishment in schools in February 2001 and the subliminal Americanisation of all aspects of life in Trinidad and Tobago, 24/7 365 days a year. The fact of the matter is that the current Euro-centric education system produces young people who are unemployable, devoid of the vital life-survival- empowerment skills and any sense of direction plus low esteem. As a result of all this societal baggage on their shoulders, these young people have no other choice but to resort to a life of crime to survive, And this mind-set makes sense to them, period. The Euro-centric education system continues to imbue in these young people a sense of worthlessness, nothingness and unpreparedness. At the end of their matriculation, these young people seriously and disgracefully lack the 3Rs— Reading, Writing and Arithmetic. They are doomed, period. They are totally convinced (rightly or wrongly) that society, as in the System, has failed them. They feel betrayed by society. Ipso facto, they not only internalise their accepted truism that they are failures but more self-destructively, they also publicly act out Bob Marleys lyrical dictum that the Babylon system is a vampire. Ergo, they are now totally convinced that they have the right to turn on society—crime, therefore, becomes their magnetic force just to survive. On the thorny issue of corporal punishment, this writer vociferously rejects the Euro-centric notion that the decision to abolish was based on research carried out in North America and Europe. Thats the problem. Again, this is exactly what the renowned Euro-centric psychologist Sigmund Freud did centuries ago, namely, using the European behaviour/experience as the norm, standard and model for all people ( including governments) to accept and follow—total, unabashed rejection by this Afri-centric scholar/professor, period. This decision not only represents a direct correlation with but also a very dangerous embrace of the Euro-centric world view and policy-making modus operandi. And thats the problem with solving crime in Trinidad and Tobago. The stark reality is that the historical experience/behaviour of the European coloniser is totally different from that of the colonised. Ergo, what is good and works for the European coloniser is not necessarily good and works for the colonised. That must be clearly understood by public policy-makers in Trinidad and Tobago. The truth be told: As a direct result of the Euro-centric decision made in 2001, today (2012) the chickens (have finally) come home to roost in Trinidad and Tobago, period. The subliminal Americanisation of life in Trinidad and Tobago is overtly reflected in the proclivity for crass materialism, instant gratification, 50 Cent philosophy, disgusting ghetto attire, slangs, body antics and mannerisms of young people, gang turf warfare, just to cite a few. Indeed, judging the daily attire of young, mature and older Trinbagonians one can correctly conclude that just maybe Trinidad and Tobago has been re-assigned. albeit re-located, from the tropical (hot) zone to the temperate (cold) zone. The truth be told: The failed Euro-centric education system in Trinidad and Tobago compels young people to gravitate and mimic only the most self-destructive aspects of American ghetto life styles. In the final analysis, this writer offers the following Afri-centric solutions to deal with crime — (i) radical surgery on the current dependency Euro-centric education system (ii) re-introduction of corporal punishment in schools so that young people will respect/obey adult authority/discipline and (iii) immediate deletion of the BET and BET J channels on Trinidad and Tobagos daily television schedule.

Friday, September 27, 2019

The mission of Arabian Gulf cooperation council Essay

The mission of Arabian Gulf cooperation council - Essay Example In the modern world, there has been a lean on formation of trade blocks. Many countries in the world have come together to form trading blocks which acts as a platform for negotiation on matters concerning trade.In Europe there it the EU,in America there is NAFTA,in Latin America there is the MERCOSUR,and in the Middle East there is the AGCC.The Arabian Gulf Cooperation Council is the economic and political forum that coordinates policy making for at least six member states including the states of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. Individual countries have found it difficult to air their voices in the world on matters concerning trade and trade blocks have been found to be more influential in making trade agreements.This council was crated in May 19981 with an objective of coordinating, integrating and interconnecting the member states to work together in all fields. It was also formed with an intention of strengthening the ties between the memb er states and their people, formulating and regulating rules and regulating in economic fields. In this mandate the council was formed with an aim of putting in place regulation on economy, finance, trade, customs, tourism, legislation, administration, research and development, mining, agriculture, water and animal resources, and coordinating scientific research centers with the input of the private sector. The council does not impose trade policies upon its member states but each state put in place its own trade laws. Of recent past there is growing need for the member states to cooperate with each other on matters concerning customs duties, intellectual property, and setting of standards and coordination of intra states investments. Under the guidance of the AGCC, member states have implemented a customs union since 2003 which seeks to unify tariffs among the member states. This means at the member states have adopted some common customs laws and procedures in the trade. It also s hows that the member states have adopted a single point of entry in the region fro all international trade. It also seeks to move toward treatment of goods as national origin for member states within the GCC. This means that they would have same origin as a member block rather than indicating the origin of goods to be a particular country. After arriving at an agreement for a common market, the council is now moving towards establishing a monetary union. The country is expected to come up with a monetary union by 2010. In coming up with a common monetary union, the council expects that the economy of the region will improve and at the same time there will be increased trade with the outside world. The council has been representing the member state making trade agreements with other trade block in the world like the EU and others. It has been negotiating for free and fair trade agreements with other trade block. In particular, the council has been negotiating with the EU on harmonizing the trade between the two states with the understanding that Gulf region is home to more than 38% of the world crude reserves. (EU External Relations, 2007) The proposed work by the council One of the most important works that has been accomplished by the council is setting up of a common market. The common was launched on January 2008 and is expected to increase the trade among the countries by 25 percent by 2010 from the current 10 percent for all the foreign trade. With a combined economy of more than 700 billion US dollars, this market is expected to attract other international traders into the region. One of the proposed works by the council is the achievement of a common currency by 2010. This is expected to stir trade in the region and bring about equality among the market members. The common market aims at achieving not only free movement of goods in the region but also movement of labor and capital. Free movement of labor will even involve the right for individuals to work in

Thursday, September 26, 2019

Manage the Product Essay Example | Topics and Well Written Essays - 500 words

Manage the Product - Essay Example By focusing on software and service, the company shall have differentiated her products from the aggressive competitors especially from China. Generally, Samsung accelerates product innovation, maximize her profitability, and is determined to improve design, launch, and support her products. Samsung has position as the heart, mind, and voice of their worldwide consumers by closely monitoring their behaviors. Samsung works closely with her partners and consumers to understand how the customer behavior and marketplaces evolve. The company believes that the Software will enable their consumers to utilize both their services and devices and even understand consumers’ preference, satisfaction and improve on other areas of weakness (Cheng Web). Samsung believes that by investing in software that will enable the company receive feedback from their customers; they will definitely be smarter and quicken the evolution of the products. Investing in software will improve sales of Samsung’s hardware. The company plans to develop software that will support their main hardware business thus adding value to the hardware and boosting sales (Cheng Web). Samsung already sells a good number of screens compared to any other company globally and developing support for the hardware will make the company have a very huge platform of distributing their content and services. The company believes that careful and wonderful integration of both the software and hardware will be significant in enabling them sell the best products in the market. Samsung believes that working with startups will highly create the innovation that the company normally is normally committed to achieving. The company believes in initiating startups by having open discussions with top software and Services Company that will ensure a few people working a breakthrough

Operations Management Essay Example | Topics and Well Written Essays - 500 words - 4

Operations Management - Essay Example The efficient processing of work flow tends to cause an impact on the reduction of inventories which saves costs immensely. Inventory cost at times may be too much to bear for organizations and therefore reduction of inventories saves cost for organizations. Focusing on high quality may reduce the cost of redoing the task again. Customers want high quality products at all time and organizations should ensure high quality working environment to reduce the changes or complains that are related to quality by customers. This would build strong brand image and reduce the cost and time of producing the product again. Overheads should be eliminated to the maximum level so that work processed and flows are faster and the further steps are carried out in a more effective manner. Reduction of overhead costs tends to make the organization highly cost effective. While focusing on generating revenue at a fast pace, the order deliveries need to be made quick, this way cash flows may be improving at a constant mode and cost of working capital may be reduced immensely. Customers are satisfied with faster deliveries and for organizations cash flows are improved (Meredith and Schafer, 24). The element of communicating and delegating tasks in an effective mode may allow the employees to do error free work and this further would result in meeting the demands of the customers in an effective way without facing the issue of customer complains. Orders from customers will come in more as they will be satisfied with the results. Error free work will allow the employee hard work to be recognized by the organization and this will further improve the working conditions of the employees (Meredith and Schafer, 24). Responding to customers at a fast pace may allow the unit cost of the product or service to be abridged at a certain level.

Wednesday, September 25, 2019

Slavery and the Making of America Essay Example | Topics and Well Written Essays - 250 words

Slavery and the Making of America - Essay Example Americans hoped to join the Union in order to restore America’s lost pride and to reduce the danger of competing free slave labor in the development of the West. Following the Emancipation Declaration, the need to rebuild the South and the absorption of African Americans required the American nation to soften its stance on racial bias (PBS, 2014). Additionally, the need for cheap labor required the American nation to be more tolerant towards the African Americans. The shifting attitude of the American nation, namely the white population between 1863 and 1877, helped the African Americans win their fight for freedom on a recognized scale. However, the fight for individual freedom for African Americans for hampered for around a century to come. Although the black man had been freed through legislation, namely the Emancipation Proclamation, but he was still in chains everywhere due to social and economic pressures. The average African American, especially in the newly liberated South, was still at the mercy of an overwhelmingly dominant white population. The standard of living for the average slave on the plantation had still yet to register a significant increase. Since the African Americans were socially isolated and unable to assimilate into mainstream society, their individual character could not fully emerge. In order to resist the bulwark of an unforgiving society, the African Americans had to move within society as a group rather than as

Tuesday, September 24, 2019

Research and analyze an organization's 3BL and Stakeholders Paper

And analyze an organization's 3BL and Stakeholders - Research Paper Example Triple Bottom Line Analysis Profit In late 2012, 3M announced that, consistent with its marketplace presence and relevance building strategy, they would start aligning management and resources towards 5 groups of business including energy and electronics, safety and graphics, healthcare, industrial, and consumer. The conglomerate’s operation results have been managed based on the segment structure in existence throughout the year 2012. 3M results will be managed under this alignment on its coming into full effect by mid-2013. The conglomerate’s net income for 2012’s fourth quarter was $991 million compared to 2011’s fourth quarter net income of $954 million (Gibson 83). 4th quarter sales for 2012 increased by 4.2% to 47.4 billion from 2011, while there was a 4.3% growth in organic sales in local currency (Gibson 83). In this growth of organic local currency sales, the office and consumer segment led with an 8.7% growth; with increase in growth for office a nd stationery supplies, home improvement construction markets, and consumer healthcare. Graphics and display grew by 8.3% in organic local currency sales; with an increase in sales for commercial graphics, traffic safety systems, architectural markets, and optical systems (Gibson 84). In healthcare, the same grew by 5.9%, particularly in oral care, wound care, health information systems, and food safety. While transportation grew by 3.9% and communication and electronics grew by 1.8%, protection, security, and safety declined by 1.7%. For the entire 2012, 3M’s income stood at $4.444 billion in comparison to $4.283 in 2011, which was an increase of 6%. Sales also increased by 1% to 29.9% in 2012 as organic currency sales also increased by 2.6% aided by a 0.8% increase to sales, although currency effects saw a 2.4% reduction year-on-year (Gibson 85). From these results, it is clear that 3M is a highly profitable company that has seen growth in a period directly following the gl obal recession. Planet The first set of environmental goals released by 3M was in 1990 and since this period, they have managed to cut emission of Greenhouse gases worldwide by over 72%, a reduction by 96% of volatile organic compound emissions, and an 82% decrease in the use of energy (Bogdan 76). In line with this, the company has set new goals that they expect to reach by 2014. These goals include a reduction of 15% in volatile air emissions indexed to net sales from base year 2010, a 10% reduction in waste production indexed to net sales from base year 2010, and an increase in energy efficiency of 25% indexed to net sales from base year 2005 (Bogdan 76). In addition, 3M expects to reduce emissions of greenhouse gases by 5% indexed to net sales from base year 2006 by 2013 and the development of plans to conserve water where the company is located in water stressed areas with water scarcity. Since the inception of their new goals in 2005/2006, 3M has seen an 8.6% decrease in volat ile organic compounds, a well as a 9.2% waste reduction. They have also seen a 32% increase in energy efficiency, a 55% reduction in greenhouse gases, and a 100% development of their plans to conserve

Monday, September 23, 2019

Port Management Case Study Example | Topics and Well Written Essays - 3000 words

Port Management - Case Study Example Santos is considered to be a good harbor for ships, fishing and trade purposes. (The ports of Brazil, 1942) The Santos port approaches to increase the rate of exports by cheap means of transport. It enhances the trade by providing a track to the countries linked with the Atlantic Ocean. It has its origins associated to the coffee trade. It also facilitated to advance the sanitary situation of the region. It also played an essential role in the industrial growth of the State of So Paulo and of the entire Brazil. The Port of Santos is situated in the town that has the same name in the coast of southeastern Brazilian state of Sao Paulo. It is the port that transported most of the goods to the Arab countries in the year 2005. Goods worth at US$ 2.1 billion moved across the terminal heading towards the Arab countries in North Africa and the Middle East. In conditions of quantity, shipments reached 5.3 million tons. There are 64 private terminals at the Port of Santos and total area is 7.7 million square kilometers. It gave refuge to 44.7% of the Brazil's exports to the Arab states, which made a sum of US$ 4.7 billion up to November, 2005. (Edgar Rodrigues; Clifford Harper, 2005) The chief commodity to export i... It is also a chief transshipment port for good and commodities created in all the Southern cone countries (Brazil, Chile, Paraguay, Argentina, Bolivia and Uruguay). For instance, in the past, Santos went beyond Buenos Aires as Latin America's second-largest manager of containers. Land access and division within the ports are two important issues. The port is provided by quickly to be finished toll road that supplies high powered, quick access to So Paulo. Just about 90 % of the export and import cargo is conceded or from the port by trucks. There are Five railway companies, under allowance since 2000, serve the port. The port had an aim of covering 10 million tons of load carried by rail at the end of 2002, an ambition that was met. Investments of rail facilities in the port possessions and use of concessions have radically improved the efficiency of rail car use. 20% of container traffic from the port is controlled by rail, around twenty thousand TEUs per month. Rail investment in infrastructure on port possessions is a significant factor of increased access to the port. With no corresponding investment in rail infrastructure In further elements of the state, however, the use of rail for shifting goods also from the port will be limited. Projects are being generated that will permit leasing of rail infrastructure for private workers, created investment dollars. Rail services, in amalgamation with inland water barge, symbolize a significant access mode for agricultural commodities, particularly soy. Other policies have been used to develop the port's efficiency. The port is maneuvered twenty four hours a day with a twenty four hours reservation method for trucks due to overcrowding on the local road system, and port organizers are

Saturday, September 21, 2019

W.M Morrisons Plc and Oracle Essay Example for Free

W.M Morrisons Plc and Oracle Essay In March 2004, WM Morrisons PLC completed the takeover of Safeways with a ? 3bn offer of cash and shares, this deal instantly made Morrisons a nationwide company and the 4th largest retail supermarket in the UK with its total store count jumping up from 199 to 403 currently, after the purchase of stores from the Somerfield/Cooperative group. With â€Å"every week 9 million customers pass through our doors and 124,000 colleagues across the business work hard each day† Morrisons (N/A), this is a far cry from its humble beginnings in 1899. In 1899 William Morrison, an egg and butter merchant, started he’s selling from he’s stall in Bradford Market. Jump forward to 1958 and William Morrison’s son Ken, company chairman from 1958-2008, took control of Morrisons, from he’s ailing father, and moved the company from market stalls and opened a small town centre shop in Bradford the first of its kind in Bradford to offer self service and have products are priced. In 1961 Morrisons opens its first ‘supermarket’ converting a cinema in 5,000sq ft of retail space. By 1967 Morrisons becomes a public company after significant growth and expansion, with the share offer being oversubscribed with more than 80,000 investors trying to purchase shares. Now building infrastructure with the completion of a distribution centre in Wakefield completed in 1988 and expanded in 1990. But further expansion outside of Bradford and Northern England does not happen until 1998 when it opens its first store in Southern England, located in Erith, Greater London. Followed by its inclusion in the FTSE 100 in 2001 it’s acquisition of Safeways in 2004. To its meteoric growth in that period of 2004-2009 where Morrisons became one of the ‘Big Four’ supermarket chains and winning various food retail awards such as Food Retailer of the Year and picking up multiple awards at The Grocer awards and its total stores jumped from 119 to 403. It was clear to many analysts and its competitors that Morrisons would suffer from growing pains in all aspects of its business with many questions being asked of Morrisons, such as; Did Morrisons have the infrastructure in place to support such rapid expansion? †¢Was its current business model suitable for such large scale revamp? Could its current operations support the strain of this expansion? Would Morrisons have to change its business image for being the ‘food specialist for everyone’ to compete effectively with the ‘big four’? This case study will focus on Morrisons infrastructure, specifically it’s IT systems and will look at the decision making process that went into and led to Morrisons deal with Oracle in 2008 to â€Å"implement a complete Oracle retail suite of merchandising, planning and stores applications, plus the Oracle E-Business Suite for financials, HR/payroll and manufacturing. IDG (2008). It will also look at the key challenges companies face when implementing such wide sweeping changes to its IT systems and review the outcomes of this system against Morrison’s original strategy. Firstly, with the increasing developments in IT systems it is becoming more common for companies of all sizes to utilize some form of IT in their business, from a sole trader compiling monthly sales figures to a big plc like Dell who gener ate and complete sales completely from an online setting. When it came to Morrisons making significant changes to its IT systems it had a wealth of information and real examples to follow or in the case of J Sainsburys with its rushed and failed ? 290million implementation of IT systems aimed at lowering costs, successful business model change in regards to Dell Inc and it’s change to operate completely online which help massively in stock control technology while dealing with custom orders.

Friday, September 20, 2019

The Development Of The Iphone Marketing Essay

The Development Of The Iphone Marketing Essay The iPhone is a line of smartphones designed and marketed by Apple Inc. Apple Inc is a US company based and the iPhone runs Apples iOS mobile operating system, originally named iPhone OS. The first iPhone was released on June 29, 2007 the most recent iPhone, the 6th-generation iPhone 5, was released on September 21, 2012. The user interface is built around the devices multi-touch screen, including a virtual keyboard rather than a physical one. The iPhone has Wi-Fi and cellular connectivity (2G, 3G and 4G (iPhone 5 only). It was a mobile phone, but like nothing the world had ever seen before. It was revolutionary and would change the way people interacted with the world forever. This phenomenon of a smartphone called iPhone started five and a half years ago, when Steve Jobs took the stage at MacWorld and introduced iPhone to the world. iPhone was designed with 100% of screen without a keypad button and it was created to Apples head of design, Jonathan Ive. Along the revolution of iPhone, starting with the iPhone 3G, it came bundled with a range of apps which something that never been offered by any other phones previously. This included Google Maps, YouTube, Stocks, Weather, Games and thousands more which are still seen on iPhones today. This apps impressed the world where various of things can be done at just a finger tips. iPhone Characteristics The Apple Iphone is showing better sales and brand recognition because of product characteristics. There are several great and special characteristics to the iPhone: Innovative   has an innovative touch screen that is specially patented and the function is extended from other mobile. Quality   iPhone is built with most scratch resistant screens and has a fine metallic finish that is durable and light. The software suite is also resistance to computer viruses. Functionality iPhone evolve from one generation to another. The function will increase and extend for each development. The function and features is further discussed in the topic of Development of iphone. Appearance The sleek styling of the iPhone gives the device its characteristic appearance. The design and size of iPhone are able to capture attention of customer because of its stylish and elegant design. Data Transform and communication unified Speed up smart decisions with application that enable you to track a range of business activities, monitor current sales figures, generate reports, analyze business data and make approvals Transform iPhone into an office phone by connecting to your organizations telephony infrastructure. It is also able to make calls over a Wi-Fi network and manage sophisticated call handling. iPhone Target Market Professional and Corporate Business Users iPhone is a well-known brand for business people. Existing software is well established and compatible with many products for this market. The market is familiar with Palm products; significant switching costs are involved in going to an iPhone. These people need iPhone to coordinate their busy schedules and communicate with colleagues, friends and family. Coprorate People like from World Wide Technology are significantly rely on iPhone to communicate, coordinate to each other and maintain network infrastructures in the field. Students iPhone secondary consumer targets are high school, college and graduate students who need one portable multifunction device. Mainly this market will be replacing their iPod and cell phone with the iPhone. Age targeted group range are from 15 to 25 years. Young and successful male According to Solutions Research Group, the average iPhone customer is a 31-year-old man with a college degree and an income of $75,600 per year. A salary 26 percent higher than the American average.Almost half (43 percent) of all likely buyers lived in technically adept states such as California and New York, but only 28 percent were female. Younger buyers dominated, with 63 percent aged 34 or younger. Successful younger men were the target audience that Apple had focused on. One month prior to the release of the iPhone, Solutions Research Group profiled a cross-section of those aware of the phone. The forecast of potential buyers for the day of the release ranked a majority of T-Mobile customers, ATTs only GSM-based product competitor, at 15%. The second largest group expected to purchase the new iPhone was ATTs existing customer base, at 12%. The Solutions Research Group also found that 72% of males, versus 28% of women were most likely to investigate the phone at its minimum price of $499. The obvious current target audiences for the Apple iPhone include young people between the ages of 20 and 35. iPhone Marketing Strategy As with all Apple marketing, the iPhone marketing strategy is very clear, simple and clever. With the plain and simple apple icon, Apple focuses on the pure innovative style of their products. The ground-breaking style of the iPhone was touted for months before the initial release and has remained the best of the best when it comes to cell phones over the past several years. Before the iPhones official release, Apple ran four television commercials promoting the new cell phone. The first of the commercials portrays the new iPhone as the next step up from the popular iPod. The first four iPhone commercials flaunted the convenience, innovation, and usefulness of a single product with the functionality of not only a phone, or a music device, but a product that can, among other things, listen to music, watch videos, view photos, make conference calls, check e-mail, browse the web, and view maps. Development of the iPhone The first generation In 2007, Apple introduced another outstanding product, the iPhone. The first edition of iPhone was launch on January 9, 2007, at the Moscone Center in San Francisco. During that time, it is described as a revolutionary product since it is literally five years ahead of any other mobile phone. There are two initial models that had been ready to be marketed. 4GB model and 8GB model went on sale being fully marketed by 2008. The principal advantage of the iPhone was the way it could use software applications. These software applications delivered similar content to the iPhone that was in iTunes. The iPhone had the capabilities of the iPod and would synchronize when connected to a computer. iPhone 3G iPhone 3GS iPhone are then further developed to iPhone 3G. This new model was launched on July 11, 2008 in eighty countries and territories. And on June 8, 2009, Apple once again announce the release of iPhone 3GS along with plans to fully marketed it in U.S., Canada and major European countries. The enhancement from first generation iPhone to iPhone is more in term of physical features such as size, weight and memory storage, while, development of iPhone 3G to iPhone 3GS has improve in term of operating system and processor. iPhone 4G iPhone 4GS iPhone 4G was released on February 10, 2011. The marketing point of iPhone 4G is using video calling feature (Apple promote it as FaceTime) as main strong points compared to other competitors and it predecessors. The iPhone 4 runs using the same operating system used on Apples product such as prior iPhones, the iPad, and the iPod Touch which is the iOS operating system. The unique design of iPhone 4 compared to the last 3 generation is that it incorporates an uninsulated stainless steel frame that acts as the devices antenna. Later, on October 4, 2011, the fifth generation of the iPhone has been released. It retains the exterior design of the iPhone 4, but new application voice recognition system known as Siri and a cloud storage service named iCloud is introduced. iPhone 5 Introduction to the sixth generation iPhone is announced on September 12, 2012. Among all the iPhone that has been released, the iPhone 5 shows the most significant change in physical features. The phone portrays a slimmer, lighter model that introduces a higher-resolution, 4-inch screen to the series and the chip is 22 percent smaller than the iPhone. Despite of that, it is twice as fast, doubling the graphics performance of its. It is also operating using the new Apples mobile operating system known as iOS 6. Competitors Although iPhone has become a phenomenon in world of mobile, there is a few close competitors that can be directly compared with iPhones and giving customers a second though. The two closest competitors to the iPhone is Samsung Galaxy S-III and Nokia Lumia 920. Samsung Galaxy S-III The Samsung Galaxy S-III was unveiled on 3 May 2012 in London and officially released in 28 European and Middle Eastern countries on 29 May 2012, before being progressively released in other major markets in June 2012. It was designed using the concept of touchscreen, slate-format Android smartphone and marketed by Samsung Electronics. Samsung Galaxy S III is a extended and improved version of Samsung Galaxy S II. It includes additional software features, expanded hardware, and a redesigned. The S III uses quad-core processor, and employs interesting features such as intelligent personal assistant, eye-tracking ability, increased storage, and a wireless charging option. Nokia Lumia 920 Nokia Lumia 920 is a smartphone manufactured and marketed by Nokia. It begins to be available at the market starting on September 5, 2012. The interesting features portray by Nokia Lumia 920 is it has a 1.5  GHz dual-core Qualcomm Krait CPU and a 4.5 IPS TFT LCD display. It is also built with a high-sensitivity capacitive touchscreen covered by curved Gorilla Glass. Using Windows Phone 8 as the operating system, Nokia Lumia 920 does have its own attraction especially to working users. It supports inductive charging (it can be charged by being placed directly onto a charging pad) compatible with Qi Inductive Charging. One of the advantage is it features an 8.7 megapixel PureView camera with optical image stabilization for still images and videos. It comes with 32GB internal storage, but the only disadvantage is it has no card slot. Memory is limited to the built-in storage only. Malaysia Context Market Structure Demand Supply Pricing Strategy Elasticity Market structure By analyzing the straits of iPhone such as the price setting, competitors and product differentiation, it is shown that iPhone display an oligopoly market structure. Oligopoly market structure is when the market is dominated by a few numbers of sellers, which each offer similar or identical products. Factors that classified iPhone into oligopoly market structure are:- Entry and exit The barriers of entrance are high. iPhone had to face challenges such as economies of scale, patents, access to expensive materials and complex technology. There might be also restriction from government regulation resulting difficulties for new firms to enter the market. Number of firms There are only few firms that involve in producing the similar products. iPhone is currently competing with several smart phone models such as Samsung Galaxy S-III, produce by Samsung and also Nokia Lumia 960 manufactured by Nokia. These are the companies that the action of one will influence the others in terms of profits. If Apple decide to change its pricing structure for iPhone, it will bring impact all oligopolies firms profit collection. Demand and Supply Looking at a Malaysia context, Apple iPhone can be considered as a luxury and premium product. iPhone arrived Malaysia somewhere in the first quarter of 2009, and it was brought in by telecommunication company, Maxis and later followed by DiGi and recently Celcom. With its unique features and designs it attracts the market accordingly. iPhone has revolves over time through their features, design characteristics and so on. This will be discussed later under the development of iPhone. The quantity demanded of any good is the amount of the good that buyers are willing and able to purchase. Apple received quite an impressive demand for their product namely iPhone. Up to date, Celcom Axiata has revealed to MalaysianWireless early this month that it has got over 190,000 active iPhone users in their network. In comparison to Celcom, it is believed that Maxis has some 4 million smartphones users where about 60% of them are using prepaid. Meanwhile, DiGi claims that it has over 5.5 million mobile internet users. Both Maxis and DiGi have not revealed their actually breakdown on numbers or type of smartphones users in their network yet. The figures revealed by Celcom show a tremendous demand and supply as compared to a study done in 2010 where only about 132,228 users of iPhone. With this figures, we could see the demand of an iPhone in Malaysia had increase from time to time. In the law of demand, it says that the lower the price of a good, the larger is the quantity demanded and the higher the price of good, the smaller is the quantity demanded holding other variables constant. Generally in an economic form, if Apple increases the price of iPhone, quantity demanded of the Apple product will be decrease. This is because iPhone is considered as luxuries goods where people can still live without using a smart phone. A rational consumer will tend to choose for substitution brand such as Samsung or Nokia Lumia which produce a most likely the same product. Therefore, an increase of price will decrease the demand of a good. In other words, the price elasticity of demand for Apple product is elastic whereby increase in price will result a huge reduction on the quantity demanded of the good. This statement can be supported through the graph below. Price of iPhone (RM) Quantity of iPhone (units) P2 P1 Q1 Q2 The graph above shows the relation between the price and demand of the iPhone. Assume that the price of a iPhone increased and the demand for the iPhone is elastic. Initially the market price of iPhone is set at P1 and the quantity of demand is set at Q1. When there is an increase of price, there will be movement along the demand curve. The price will goes up from P1 to P2. Increase of price will decrease the quantity demand of the iPhone because people will look for substitution brand. Therefore, quantity demand will decrease from Q1 to Q2. From the above drawing, we can see that the demand curve is flatter. This is because changes of price will leads to a bigger impact on the changes of the quantity demand. Pricing Strategy On the 26 June 2007, the share price of Apple fell by 2 per cent on the face of it a fairly trivial event except that it was about to launch (exclusively in the USA) the arguably most-hyped mobile device in history known as the iPhone. The iPhone is a variant of what are generally categorised as smartphones, As smartphones go, the iPhone was not unduly expensive at $499 for the entry level model, nor was the scale of monthly service charges which were set between $60 and $100 in conjunction with a two-year contract. But the Apple shareholders were edgy: the value of Apple had risen by $34 billion since the iPhone had been announced to the world and they stood to lose much of their gains if the iPhone proved to be a one-week wonder   Prices1st generation 4G iPhone $499, 8G iPhone $599.Current iPhone 4 16G $199, 32G $299 with two year contract.iPhone 3GS still available at ATT for $49 with two year contract. iPhone combines three products, is a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching- into one small and lightweight handheld device. iPhone also introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting you control everything with just your fingers. So it ushers in an era of software power and sophistication never before seen in a mobile device, completely redefining what you can do on a mobile phone. Loyalty the iPhone is oriented more toward to the entertainment market than to the business market. 0 Q1 Q2 R Total Revenue (RM) Quantity of iPhone (units) Maximum Total RevenueAn oligopoly is like monopolistic competition where it lies between perfect competition and monopoly. Apple who produced iPhone which is identical to some other smartphones in the market need to stay aware of the pricing strategy that best suits them in order to retain the loyal consumers. On top of that, before setting up a price of the product, they have to aware whether the demand on their product is elastic or inelastic in the market. If the demand of their product is elastic in the market, setting up a higher price on the product might cause them to lose customer. In brief, demand elasticity will affect the total revenue of a company. From the theory of economics, a luxury product will always have an elastic demand. However, Apple understood the theory and they applied with their pricing strategy. This is vital for them to preserves their markets value until today. Apple understands the market demand very well and they always brings the new features and new design to attract the market. The graph below will show the relation between the price cut and total revenue. Suppose the demand of iPhone is elastic, the total revenue will increases as there is a price cut as shown at the left area of the graph. If the demand of iPhone is inelastic, the total revenue will decrease if there is a price cut as shown at the right area of the graph. When the demand of iPhone is at the unit of elastic, the maximum of total revenue can be achieved as shown at the highest point of the revenue curve. Conclusion It is undeniable that iPhone has a very unique and good market value as the company has developed very well. This is due to good business strategies such having the highest prices and lowest unit costs in the industry. The price of an iPhone is most likely the same from time to time and from our group point of view, the price elasticity of demand on iPhone in Malaysia is not elastic but it is inelastic in reality. The tremendous users of iPhone from 2010 to 2012 as discussed earlier proved this statement well. iPhone have its own loyal consumers and the product are recognized by public thus increasing of price for the new launched of iPhone will not really affect the sales in the market. For those who are affordable, they will still demand for the iPhone instead of other competitors. The features and unique design that attracts the consumers instead of the price. This is due to Apple as a premium brand, trusted quality and the worth-to-buy that lies behind it. On top of that, iPhone in Malaysia are being sold by telecommunication providers such as Maxis, DiGi and Celcom. These telecommunication providers offer installment payment together with the data plan as part of the marketing strategy. This makes iPhone affordable as consumers able to settle the payment in a longer period. Due to their secrecy, innovation, branding and product to product connectivity and compatibility, iPhone is the most sought after mobile device and is the market leader in the mobile market.

Thursday, September 19, 2019

Patriot Act 2: The Domestic Security Enhancement Act :: essays research papers

Patriot Act 2: The Domestic Security Enhancement Act   Ã‚  Ã‚  Ã‚  Ã‚  After the horrendous terrorist attack on the New York Trade Center a new Bill was passed by congress shortly after September 11, 2004. This bill is known as The Domestic Security Enhancement Act also called Patriot Act 2. This bill was designed as a follow-up to the USA Patriot Act to work in increasing government surveillance, detention and other law enforcement powers while reducing basic checks and balances on such powers. By the beginning of the year 2003 a draft of the legislation was available.   Ã‚  Ã‚  Ã‚  Ã‚  Amongst the most severe problems the bill diminishes personal privacy by removing checks on government power, diminishes public accountability by increasing government secrecy, and diminishes corporate accountability under the pretext of fighting terrorism. Also the bill undermines fundamental constitutional rights of Americans under overboard definitions of â€Å"terrorism† and â€Å"terrorist organization† or under a terrorism prete xt. Furthermore, unfairly targets immigrants under the pretext of fighting terrorism. (http://www.aclu.org/Safeand Free/SafeandFree.cfm?ID=11835&c=206)   Ã‚  Ã‚  Ã‚  Ã‚  The Patriot Act 2 would give more power to the government, eliminating and weakening many of the checks and balances that remained on government surveillance, wiretapping, detention and criminal prosecution even after passage of the USA Patriot Act. The Patriot Bill was drafted by the Bush Administration that would expand law enforcement and intelligence gathering authorities, reduce or eliminate judicial oversight over surveillance, authorities secret arrests, create DNA database based on unchecked executive â€Å"suspicion,† create new death penalties, and even seek to take American citizenship away from persons who belong to or support disfavored political groups. A few renditions and provisions of the bill is explained in the next few paragraphs. These are only a few of the examples of the powers the new bill will give the government. (http://www.cdt.org/security/usapatriot/030210cole.pdf)   Ã‚  Ã‚  Ã‚  Ã‚  In Section 201 authorizes secret arrests, overturning federal court decision requiring government disclose identity of persons it has detained during the 9/11 investigations. This part mandate that all arrests in connection to international terrorism investigations remain secret until indictment is filed. In our history we have never permitted secret arrests, it contradicts our rights and liberty.   Ã‚  Ã‚  Ã‚  Ã‚  In Section 312 end the consent Decrees Against Illegal Police Spying. Automatically eliminating any consent decree governing police spying abuse entered before 9/11 no matter the basis of the pronouncement. This section states that it would eliminate consent pronouncements for the future with respect to police spying, and place substantial restrictions on judicial injunctions   Ã‚  Ã‚  Ã‚  Ã‚  In Section 503 provide the Attorney General unchecked power to deport foreign nationals, including lawful permanent resident aliens.

Lovers Quarrels in Love, 20 cents the First Quarter Mile Essay

Lovers' Quarrels in Love, 20 cents the First Quarter Mile Kenneth Fearing's poem "Love, 20 cents the First Quarter Mile," expresses the wide range of emotions experienced in an argument. The poem depicts the all too familiar situation of a lover's quarrel in which the persona, whom we can assume is male, struggles to resolve an argument during a taxi ride. During his attempts to resolve the quarrel, the persona experiences a variety of emotions ranging from apologetic to accusatory to sarcastic to romantic. In this poem, the reader gains a personal insight into the conflicting and rapidly changing feelings of the persona. The first stanza of the poem leads the reader to believe that the persona has been a less than perfect companion to his counterpart. However, the persona seems willing to concede that he "may" have committed a few transgressions, and seems apologetic for them. He concedes that he "may have lied to and about"(line 1) his companion, and that he also "damned [her] extravagance, maligned [her] tastes,/ libeled [her] relatives, and slandered a few of [her] friends"(4-5). "Nevertheless," he entreats, "come back"(7). In the second stanza, the persona expresses his willingness to concede to his companion, as long as she is willing to make some of her own concessions. "I will agree to forget the statements that you issued/...to the neighbors...,/ and you will forget that figment of you imagination, the blonde/ from Detroit;/ I will agree that your lady friend...is not crazy.../but on the contrary rather bright,/ and you will concede that...Steinburg is neither a drunk/ nor a swindler,... ... We will have a celebration to end all celebrations"(28). He reveals how petty he thinks the argument was by contradicting his earlier concessions. "We will invite...Steinburg, who is off the wagon, by the way, and that insane/ woman who lives upstairs..."(31-32). Apparently, the storm of the argument has passed, and the reader feels a sense of calmness and resolution. During this poem readers intimately experience the broad range of feelings experienced by the persona in a short period of time. The significance of the title, "Love, 20 cents the First Quarter Mile," is that the persona is not only paying for a cab ride, but for the time it takes to placate his companion and convince her of his love for her that will outlast even the pettiest of arguments.

Wednesday, September 18, 2019

Character Transformations In Dh Lawrences the Blind Man And the Ho :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  In DH Lawrence’s stories â€Å"The Blind Man† and â€Å"The Horse Dealer’s Daughter,† the reader watches as characters move from having something missing in their lives, to being truly whole.   Ã‚  Ã‚  Ã‚  Ã‚  Lawrence uses images of darkness to illustrate the emotions of his characters. In â€Å"The Blind Man,† Isabel goes to look for Maurice and when she steps into the stable where he is, â€Å"The darkness seemed to be in a strange swirl of violent life† (Lawrence, 132). The darkness that swirled around Isabel is the darkness in which Maurice lives. The â€Å"Horse Dealer’s Daughter,† is also consumed in darkness, as seen in the description of the dwindling town. The description reads like a disaster report on the five o’clock news: â€Å"across a shallow dip in the country, the small town was clustered like a smoldering ash, a tower, a spire, a heap of low, raw, extinct houses† (Lawrence, 147). To live in a town such as this, a person would become part of the â€Å"smoldering ash,† as Mabel had. When Mabel was with her brothers she â€Å"sat on like one condemned,† (Lawrence, 144) as they discussed her fate. Sh e stayed quiet, working in the house because the family could no longer afford the hired help they once had. They could, in fact, no longer afford the horses that once brought them money. As the family breaks apart, with each sibling going his separate way, Mabel finds herself trapped by her emotions.   Ã‚  Ã‚  Ã‚  Ã‚  There is a great tension felt by each of Lawrence’s characters. Mabel, in â€Å"The Horse Dealer’s Daughter,† and Maurice, in â€Å"The Blind Man,† are excellent examples of this tension. Mabel’s tension seems to remain an internal struggle, while Maurice’s affects his wife greatly. After closer examination, it is apparent that Mabel’s internal struggles become evident as she interacts with her brothers. She works in the kitchen and rarely answers them when they speak to her. She has pushed aside any traits she may have possessed and has become like a hired hand, going about her work, not speaking. Maurice’s struggles are shown through his actions also. When Bertie and Isabel are talking after dinner, Maurice excuses himself. He seems uncomfortable in the situation and consequently retires himself to the darkness of the stable. It is not until Bertie goes out to look for him, that Maurice confronts his emotio ns.   Ã‚  Ã‚  Ã‚  Ã‚  The characters of Maurice and Mabel move toward wholeness as they confront the emotions they have previously denied.

Tuesday, September 17, 2019

Army Regulation Essay

Chain of command a. The chain of command assists commanders at all levels to achieve their primary function of accomplishing the unit’s assigned mission while caring for personnel and property in their charge. A simple and direct chain of command facilitates the transmittal of orders from the highest to the lowest levels in a minimum of time and with the least chance of misinterpretation. The command channel extends upward in the same manner for matters requiring official communication from subordinate to senior. b. Commanders are responsible for everything their command does or fails to do. However, commanders subdivide responsibility and authority and assign portions of both to various subordinate commanders and staff members. In this way, a proper degree of responsibility becomes inherent in each command echelon. Commanders delegate sufficient authority to Soldiers in the chain of command to accomplish their assigned duties, and commanders may hold these Soldiers responsible for their actions. Commanders who assign responsibility and authority to their subordinates still retain the overall responsibility for the actions of their commands. c. Proper use of the chain of command is vital to the overall effectiveness of the Army. Commanders must acquaint all their Soldiers with its existence and proper function. Effective communication between senior and subordinate Soldiers within the chain of command is crucial to the proper functioning of all units. Therefore, Soldiers will use the chain of command when communicating issues and problems to their leaders and commanders. Open door policies Commanders will establish an open door policy within their commands. Soldiers are responsible to ensure that the commander is made aware of problems that affect discipline, morale, and mission effectiveness; and an open door policy allows members of the command to present facts, concerns, and problems of a personal or professional nature or other issues that the Soldier has been unable to resolve. The timing, conduct, and specific procedures of the open door policy are determined by the commander. He or she is responsible for ensuring that Soldiers are aware of the command’s open door policy. Performance counseling Commanders will ensure that all members of their command receive timely performance counseling. Effective performance counseling of officers, noncommissioned officers (NCO), enlisted Soldiers, and DA civilian employees helps to ensure that they are prepared to carry out their duties efficiently and accomplish the mission. AR 623–3 and AR 690–400 contain counseling requirements in conjunction with the evaluation reporting systems. Unit commanders will determine the timing and specific methods used to provide guidance and direction through counseling. FM 6–22 provides advice and makes suggestions concerning effective counseling. Providing regular and effective performance counseling to all Soldiers, not just those whose performance fails to meet unit standards, is a command function. All commanders will ensure that their subordinate commanders have implemented and are maintaining an effective performance counseling program. Staff or technical channels Staff or technical channels may be used for sending reports, information, or instructions not involving variations from command policy and directives. Command of installations, activities, and units a. Responsibility. The senior regularly assigned United States Army officer present for duty normally has responsibility for the command of units, platoon level and above, except as shown in paragraphs 2–8a, 2–15, and 2–16. b. Command of installations. Command of Army installations is subject to policies, procedures, and regulations promulgated by HQDA. (1) Command of Army installations is exercised by a senior commander (SC). The SC is designated by senior Army leadership. The SC’s command authority over the installation derives from the Chief of Staff, Army (CSA) and Secretary of the Army’s (SA) authority over installations. This is a direct delegation of command authority for the installation to the SC. The SC’s command authority includes all authorities inherent in command including the authority to ensure the maintenance of good order and discipline for the  installation. (2) Army installations are identified in one of two categories as follows: (a) Installations managed by Installation Management Command (IMCOM). Installations that are managed by IMCOM are discussed in paragraph b(4)(e), below. (b) Installations not managed by IMCOM. Installations that are not managed by IMCOM are discussed in paragraph 2–5b(4)(f), below. (3) Joint bases. Army installations designated for management under Department of Defense (DOD) Joint Basing 6 AR 600–20 †¢ 18 March 2008  Guidance shall be operated in full compliance with DOD requirements. In the event of a discrepancy between this regulation and the DOD policies or procedures for Joint basing, the DOD policies or procedures take precedence. (4) Roles and responsibilities. (a) Senior commander. The SC is normally the senior general officer at the installation. The SC’s mission is the care of Soldiers, Families, and Civilians, and to enable unit readiness. While the delegation of senior command authority is direct from HQDA, the SC will routinely resolve installation issues with IMCOM and, as needed, the associated ACOM, Army service component command (ASCC), or direct reporting unit (DRU). The SC uses the garrison as the primary organization to provide services and resources to customers in support of accomplishing this mission. All applicable commands support the SC in the execution of SC responsibilities; therefore, the SC is the supported commander by the IMCOM region director (RD), the garrison and tenants. The SC— 1. Normally is a dual-hatted position. When this occurs the commander exercises discrete authorities as the SC and as a mission commander. The SC responsibilities and authorities are installation focused; the responsibilities and authorities as the mission commander are mission focused. 2. Can, in rare cases, be an HQDA-appointed civilian versus a uniformed SC, who will assume the SC roles and responsibilities with the exception of UCMJ and command authority. In these instances, the individual will be referred to as the senior manager. Prior to the appointment of the senior manager, command and UCMJ authorities for the installation will be specified. 3. Is responsible for synchronizing and integrating Army priorities and initiatives at the installation. On IMCOM managed installations there is a requirement for a strong collaborative relationship between the SC and the IMCOM RD. The SC commands the installation but funding of almost all installation activities flows through the RD. 4. Assumes the duties and responsibilities of the installation commander where that title is mentioned in U.S. Code or DOD or Army policies and regulations. 5. Assumes the duties and responsibilities of the senior mission commander where that title is mentioned in Army regulations except for regulations involving operational duties and responsibilities. Mission commanders will retain operational duties and responsibilities. 6. Unless prohibited by law or regulation, the SC may delegate, as necessary, assigned duties and responsibilities to the garrison commander (GC). Such delegation shall be made in writing and specifically state the duties and responsibilities so delegated and the termination date of the delegation. 7. Establishes installation priorities among all resident and supported units. 8. Prioritizes base operations support consistent with HQDA priorities and approved common levels of support (CLS) bands. 9. Oversees the CLS services and capabilities provided to customers. Ensuring that those services are provided within the HQDA guidance, designated priorities, and approved CLS bands and coordinates with the IMCOM RD to change HQDA approved CLS from green, amber, or red. 10. Approves and submits the installation master plan consistent with HQDA long-range plans and goals through the ACOMS, ASCCs or DRUs, and IMCOM. For IMCOM installations the SC collaborates with the IMCOM RD before the SC submits the installation master plan. 11. Approves the military construction, Army (MCA) and military construction, Army Reserve (MCAR) project priority list at the installation level. For IMCOM installations the SC collaborates with the IMCOM RD before the SC  approves the MCA and MCAR project priority list for the installation. The U.S. Army Corps of Engineers executes MCA/MCAR projects for the Army. 12. Reviews and approves the prioritization of Family and installation programs. For IMCOM installations the SC collaborates with the IMCOM RD before the SC approves Family and installation programs for the installation. 13. Installation force protection (FP) is as follows: (a) continental United States (CONUS) SC: as directed by U.S. Army North (USARNORTH) and in coordination with the installation management headquarters (IMCOM and Non- IMCOM), oversees FP on the installation; (b) outside continental United States (OCONUS) SC: in coordination with the ASCC and IMCOM is responsible for FP oversight on the installation. 14. Is normally designated as a General Court-Martial Convening Authority (GCMCA). The GCMCA orders will specify the appellate and review channels for SC GCMCA actions. 15. The appellate and review authority for administrative actions taken by the SC pertaining to individual Soldiers and DA Civilians will flow through ACOM, ASCC, or DRU channels unless otherwise specified in Army regulations. The terms â€Å"next superior authority,† â€Å"next higher authority,† â€Å"next higher commander,† and â€Å"next higher headquarters† as used in other Army regulations, mean ACOM, ASCC, or DRU commander or headquarters. 16. Serves as the senior Army representative to the surrounding community. 17. Senior rates the GC. (b) Garrison commander. The GC is a military officer, lieutenant colonel or colonel, selected by HQDA. The GC commands the garrison, is the SC’s senior executive for installation activities, is rated by the IMCOM RD, and is senior rated by the SC. The GC is responsible for day-to-day operation and management of installations and base support services. The GC ensures that installation services and capabilities are provided in accordance with HQDA AR 600–20 †¢ 18 March 2008 7  directed programs, SC guidance, CLS, and IMCOM guidance. The GC provides additional service support in accordance with HQDA directives and provides reimbursable services in accordance with memorandum of understanding or agreement (MOU/MOA). The GC is responsible to deliver Family and  installation programs, coordinates and integrates the delivery of support from other service providers, and obtains SC approval of the installation master plan. The GC may be appointed as a Summary Courts-Martial Convening Authority or the Special Courts-Martial convening authority for the installation and its support area; in rare cases the GC may be appointed as GCMCA. In some cases, the senior official on an installation may be the garrison manager. A garrison manager (the civilian equivalent of a GC has the same responsibility and authority as the military counterpart with the exception of UCMJ and command authority. Prior to the appointment of the garrison manager, command and UCMJ authorities for the garrison will be specified. The GC responsibilities are— 1. Represents the Army and the installation in the surrounding community as directed by the SC. 2. Approves and issues garrison policies in accordance with respective Army regulations, or installation level policies involving tenant units as directed by the SC. 3. Approves and issues policies for IMCOM civilian workforce. 4. Develops and implements the Force Protection Program. 5. Supports mobilization station requirements. (c) The ACOM, ASCC, or DRU on IMCOM managed installations. 1. Provide to IMCOM a prioritized list of MCA/MCAR projects and requirements that impact subordinate units to support the development of the military construction (MILCON) program and the program objective memorandum. 2. Provide IMCOM with subordinate mission priority requirements for MILCON and base operations. 3. Identify to IMCOM, through the CLS process and other requirements development processes, the required levels of garrison support needed to meet mission requirements. Also, identify to IMCOM any support requirements not included in CLS services. Collaborate with IMCOM in developing garrison support requirements that are applicable to all garrisons. 4. Evaluate the effectiveness of installation services and support and participate in the prioritization of these services and support. 5. Responsible for mobilization of subordinates as specified in AR 10–87. 6. Provide prioritization requirements for information technology and training enabler support to IMCOM. 7. Responsibilities for FP are: (a) OCONUS: The Geographic Combatant commander exercises Combatant Command (Command Authority) (COCOM) authority over all aspects of FP in the AOR and delegates authority for FP as deemed appropriate and necessary. This includes all aspects of FP on Army installations without exception; (b) CONUS: Commander, USNORTHCOM has tactical control (for FP) over all DOD personnel and assets in the AOR. USARNORTH is designated as USNORTHCOM’s ASCC; the authority to execute the FP mission in CONUS is delegated from Commander, USNORTHCOM; (1) USARNORTH has direct command and control authority over commands when executing FP responsibilities for installations/facilities (FP reporting commands/SCs when executing FP responsibilities for installations/facilities); (2) USARNORTH has a supported/supporting relationship with commands not executing responsibilities for installations/facilities (FP supporting commands). (d) Assistant Chief of Staff for Installation Management. The ACSIM is the proponent for all Army installations and in this capacity is responsible for installation policy development and implementation Armywide. The ACSIM does not exercise command authority over Army installations. 1. The ACSIM ensures that real property accountability and reporting is implemented at all installations (see AR 405–45). 2. The ACSIM manages HQDA level MILCON in accordance with HQDA priorities and guidance. 3. The ACSIM is the proponent for environmental policy Armywide. (e) Installation Management Command. The ACSIM is dual-hatted as the Commander of IMCOM. IMCOM is a DRU reporting to the ACSIM as described in AR 10–87. IMCOM manages Army installations assigned to it. IMCOM executes installation readiness missions, provides equitable services and facilities, optimizes resources, sustains the environment, and enhances the well-being of the military community. IMCOM is accountable for the efficient delivery of installation services and support. The IMCOM is responsive to ACOMs, ASCCs, and DRUs through a supporting to supported relationship. 1. IMCOM commands the garrisons assigned to it. 2. IMCOM and its subordinate organizations are supporting commands to the SC  on IMCOM installations. There is a requirement for a strong collaborative relationship between the SC and the IMCOM RD. The SC commands the installation but funding of almost all installation activities flows through the RD. 3. The relationship between IMCOM and the commands of tenant organizations is analogous to the â€Å"supporting to supported† command relationship described in Joint Doctrine. 4. The IMCOM RD rates the GC. 5. IMCOM ensures compliance with HQDA directed programs and CLS bands. IMCOM staffs and coordinates with 8 AR 600–20 †¢ 18 March 2008  HQDA funding requests for garrison support requirements identified by ACOM, ASCC, or DRUs that are not included in CLS services. 6. There is a difference between command relationship in CONUS and OCONUS for IMCOM installations. These relationships are depicted in figure 2–1..

Monday, September 16, 2019

Historical Development of Nursing

Historical Development of Nursing Timeline Create a 700- to 1,050-word timeline paper of the historical development of nursing science, starting with Florence Nightingale and continuing to the present. Format the timeline however you wish, but the word count and assignment requirements must be met. Include the following in your timeline: †¢ Explain the historical development of nursing science by citing specific years, theories, theorists, and events in the history of nursing. Explain the relationship between nursing science and the profession. †¢ Include the influences on nursing science of other disciplines, such as philosophy, religion, education, anthropology, the social sciences, and psychology. Prepare to discuss your timeline with your Learning Team or in class. Format all references consistent with APA guidelines. Copyright  © 2013 Penn Nursing Science, University of Pennsylvania School of Nursing http://www. nursing. upenn. edu/nhhc/Pages/AmericanNursingIntroduct ion. aspx http://www. nursing. penn. edu/nhhc/Welcome%20Page%20Content/American%20Nursing. pdf Nursing Theories. The Base for Professional Nursing Practice, Sixth Edition Chapter 2: Nursing Theory and Clinical Practice ISBN: 9780135135839  Author: Julia B. GeorgeRN, PhD copyright  © 2011  Pearson Education lorence Nightingale believed that the force for healing resides within the human being and that, if the environment is appropriately supportive, humans will seek to heal themselves. Her 13 canons indicate the areas of environment of concern to nursing.These are ventilation and warming, health of houses (pure air, pure water, efficient drainage, cleanliness, and light), petty management (today known as continuity of care), noise, variety, taking food, what food, bed and bedding, light, cleanliness of rooms and walls, personal cleanliness, chattering hopes and advices, and observation of the sick. Hildegard E. Peplau focused on the interpersonal relationship between the nurse and the patient. The three phases of this relationship are orientation, working, and termination.The relationship is initiated by the patient’s felt need and termination occurs when the need is met. Both the nurse and the patient grow as a result of their interaction. Virginia Henderson first defined nursing as doing for others what they lack the strength, will, or knowledge to do for themselves and then identified 14 components of care. These components provide a guide to identifying areas in which a person may lack the strength, will, or knowledge to meet personal needs.They include breathing, eating and drinking, eliminating, moving, sleeping and resting, dressing and undressing appropriately, maintaining body temperature, keeping clean and protecting the skin, avoiding dangers and injury to others, communicating, worshiping, working, playing, and learning. Dorothea E. Orem identified three theories of self-care, self-care deficit, and nursing systems. The ability of the p erson to meet daily requirements is known as self-care, and carrying out those activities is self-care agency.Parents serve as dependent care agents for their children. The ability to provide self-care is influenced by basic conditioning factors including but not limited to age, gender, and developmental state. Self-care needs are partially determined by the self-care requisites, which are categorized as universal (air, water, food, elimination, activity and rest, solitude and social interaction, hazard prevention, function within social groups), developmental, and health deviation (needs arising from injury or illness and from efforts to treat the injury or illness).The total demands created by the self-care requisites are identified as therapeutic self-care demand. When the therapeutic self-care demand exceeds self-care agency, a self-care deficit exists, and nursing is needed. Based on the needs, the nurse designs nursing systems that are wholly compensatory (the nurse provides a ll needed care), partly compensatory (the nurse and the patient provide care together), or supportive-educative (the nurse provides needed support and education for the patient to exercise self-care). Dorothy E.Johnson stated that nursing’s area of concern is the behavioral system that consists of seven subsystems. The subsystems are attachment or affiliative, dependency, ingestive, eliminative, sexual, aggressive, and achievement. The behaviors for each of the subsystems occur as a result of the drive, set, choices, and goal of the subsystem. The purpose of the behaviors is to reduce tensions and keep the behavioral system in balance. Ida Jean Orlando described a disciplined nursing process. Her process is initiated by the patient’s behavior.This behavior engenders a reaction in the nurse, described as an automatic perception, thought, or feeling. The nurse shares the reaction with the patient, identifying it as the nurse’s perception, thought, or feeling, and seeking validation of the accuracy of the reaction. Once the nurse and the patient have agreed on the immediate need that led to the patient’s behavior and to the action to be taken by the nurse to meet that need, the nurse carries out a deliberative action. Any action taken by the nurse for reasons other than meeting the patient’s immediate need is an automatic action.Lydia E. Hall believed that persons over the age of 16 who were past the acute stage of illness required a different focus for their care than during the acute stage. She described the circles of care, core, and cure. Activities in the care circle belong solely to nursing and involve bodily care and comfort. Activities in the core circle are shared with all members of the health care team and involve the person and therapeutic use of self. Hall believed the drive to recovery must come from within the person.Activities in the cure circle also are shared with other members of the health care team and may i nclude the patient’s family. The cure circle focuses on the disease and the medical care. Faye G. Abdellah sought to change the focus of care from the disease to the patient and thus proposed patient-centered approaches to care. She identified 21 nursing problems, or areas vital to the growth and functioning of humans that require support from nurses when persons are for some reason limited in carrying out the activities needed to provide such growth.These areas are hygiene and comfort, activity (including exercise, rest, and sleep), safety, body mechanics, oxygen, nutrition, elimination, fluid and electrolyte balance, recognition of physiological responses to disease, regulatory mechanisms, sensory functions, emotions, interrelatedness of emotions and illness, communication, interpersonal relationships, spiritual goals, therapeutic environment, individuality, optimal goals, use of community resources, and role of society.Ernestine Wiedenbach proposed a prescriptive theory th at involves the nurse’s central purpose, prescription to fulfill that purpose, and the realities that influence the ability to fulfill the central purpose (the nurse, the patient, the goal, the means, and the framework or environment). Nursing involves the identification of the patient’s need for help, the ministration of help, and validation that the efforts made were indeed helpful.Her principles of helping indicate the nurse should look for patient behaviors that are not consistent with what is expected, should continue helping efforts in spite of encountering difficulties, and should recognize personal limitations and seek help from others as needed. Nursing actions may be reflex or spontaneous and based on sensations, conditioned or automatic and based on perceptions, impulsive and based on assumptions, or deliberate or responsible and based on realization, insight, design, and decision that involves discussion and joint planning with the patient.Joyce Travelbee w as concerned with the interpersonal process between the professional nurse and that nurse’s client, whether an individual, family, or community. The functions of the nurse–client, or human-to-human, relationship are to prevent or cope with illness or suffering and to find meaning in illness or suffering. This relationship requires a disciplined, intellectual approach, with the nurse employing a therapeutic use of self. The five phases of the human-to-human relationship are encounter, identities, empathy, sympathy, and rapport.Myra Estrin Levine described adaptation as the process by which conservation is achieved, with the purpose of conservation being integrity, or preservation of the whole of the person. Adaptation is based on past experiences of effective responses (historicity), the use of responses specific to the demands being made (specificity), and more than one level of response (redundancy). Adaptation seeks the best fit between the person and the environment . The principles of conservation deal with conservation of energy, structural integrity, personal integrity, and social integrity of the individual. Imogene M.King presented both a systems-based conceptual framework of personal, interpersonal, and social systems and a theory of goal attainment. The concepts of the theory of goal attainment are interaction, perception, communication, transaction, self, role, stress, growth and development, time, and personal space. The nurse and the client usually meet as strangers. Each brings to this meeting perceptions and judgments about the situation and the other; each acts and then reacts to the other’s action. The reactions lead to interaction, which, when effective, leads to transaction or movement toward mutually agreed-on goals.She emphasizes that both the nurse and the patient bring important knowledge and information to this goal-attainment process. Martha E. Rogers identified the basic science of nursing as the Science of Unitary Human Beings. The human being is a whole, not a collection of parts. She presented the human being and the environment as energy fields that are integral with each other. The human being does not have an energy field but is an energy field. These fields can be identified by their pattern, described as a distinguishing characteristic that is perceived as a single wave.These patterns occur in a pandimensional world. Rogers’s principles are resonancy, or continuous change to higher frequency; helicy, or unpredictable movement toward increasing diversity; and integrality, or the continuous mutual process of the human field and the environmental field. Sister Callista Roy proposed the Roy Adaptation Model. The person or group responds to stimuli from the internal or external environment through control processes or coping mechanisms identified as the regulator and cognator (stabilizer and innovator for the group) subsystems.The regulator processes are essentially automatic, while the cognator processes involve perception, learning, judgment, and emotion. The results of the processing by these coping mechanisms are behaviors in one of four modes. These modes are the physiological–physical mode (oxygenation; nutrition; elimination; activity and rest; protection; senses; fluid, electrolyte, and acid–base balance; and endocrine function for individuals and resource adequacy for groups), self-concept–group identity mode, role function mode, and interdependence mode.These behaviors may be either adaptive (promoting the integrity of the human system) or ineffective (not promoting such integrity). The nurse assesses the behaviors in each of the modes and identifies those adaptive behaviors that need support and those ineffective behaviors that require intervention. For each of these behaviors, the nurse then seeks to identify the associated stimuli. The stimulus most directly associated with the behavior is the focal stimulus; all other stimuli that are verified as influencing the behavior are contextual stimuli.Any stimuli that may be influencing the behavior but that have not been verified as doing so are residual stimuli. Once the stimuli are identified, the nurse, in cooperation with the patient, plans and carries out interventions to alter stimuli and support adaptive behaviors. The effectiveness of the actions taken is evaluated. Betty Neuman developed the Neuman Systems Model. Systems have three environments—the internal, the external, and the created environment. Each system, whether an individual or a group, has several structures. The basic structure or core is where the energy resources reside.This core is protected by lines of resistance that in turn are surrounded by the normal line of defense and finally the flexible line of defense. Each of the structures consists of the five variables of physiological, psychological, sociocultural, developmental, and spiritual characteristics. Each variable is influ enced by intrapersonal, interpersonal, and extrapersonal factors. The system seeks a state of equilibrium that may be disrupted by stressors. Stressors, either existing or potential, first encounter the flexible line of defense.If the flexible line of defense cannot counteract the stressor, then the normal line of defense is activated. If the normal line of defense is breached, the stressor enters the system and leads to a reaction, associated with the lines of resistance. This reaction is what is usually termed symptoms. If the lines of resistance allow the stressor to reach the core, depletion of energy resources and death are threatened. In the Neuman Systems Model, there are three levels of prevention. Primary prevention occurs before a stressor enters the system and causes a reaction.Secondary prevention occurs in response to the symptoms, and tertiary prevention seeks to support maintenance of stability and to prevent future occurrences. Kathryn E. Barnard’s focus is on the circumstances that enhance the development of the young child. In her Child Health Assessment Interaction Model, the key components are the child, the caregiver, the environment, and the interactions between child and caregiver. Contributions made by the child include temperament and ability to regulate and by the caregiver physical health, mental health, coping, and level of education.The environment includes both animate and inanimate resources. In assessing interaction, the parent is assessed in relation to sensibility to cues, fostering emotional growth, and fostering cognitive growth. The infant is assessed in relation to clarity of cue given and responsiveness to parent. Josephine E. Paterson and Loretta T. Zderad presented humanistic nursing. Humans are seen as becoming through choices, and health is a personal value of more-being and well-being. Humanistic nursing involves dialogue, community, and phenomenologic nursology.Dialogue occurs through meeting the other, relat ing with the other, being in presence together, and sharing through call and response. Community is the sense of â€Å"we. † Phenomenologic nursology involves the nurse preparing to know another, having intuitive responses to another, learning about the other scientifically, synthesizing information about the other with information already known, and developing a truth that is both uniquely personal and generally applicable. Madeleine M. Leininger provided a guide to the inclusion of culture as a vital aspect of nursing practice.Her Sunrise Model posits that important dimensions of culture and social structure are technology, religion, philosophy, kinship and other related social factors, cultural values and lifeways, politics, law, economics, and education within the context of language and environment. All of these influence care patterns and expressions that impact the health or well-being of individuals, families, groups, and institutions. The diverse health systems inclu de the folk care systems and the professional care systems that are linked by nursing.To provide culture congruent care, nursing decisions and actions should seek to provide culture care preservation or maintenance, culture care accommodation or negotiation, or culture care repatterning or restructuring. Margaret Newman described health as expanding consciousness. Important concepts are consciousness (the information capacity of the system), pattern (movement, diversity, and rhythm of the whole), pattern recognition (identification within the observer of the whole of another), and transformation (change). Health and disease are seen as reflections of the larger whole rather than as different entities.She proposed (with Sime and Corcoran-Perry) the unitary–transformative paradigm in which human beings are viewed as unitary phenomenon. These phenomenon are identified by pattern, and change is unpredictable, toward diversity, and transformative. Stages of disorganization, or cho ice points, lead to change, and health is the evolving pattern of the whole as the system moves to higher levels of consciousness. The nurse enters into process with a client and does not serve as a problem solver. Jean Watson described nursing as human science and human care.Her clinical caritas processes include practicing loving-kindness and equanimity within a context of caring consciousness; being authentically present and enabling and sustaining the deep belief system and subjective life world of self and one-being-cared-for; cultivating one’s own spiritual practice and transpersonal self, developing and sustaining helping-trusting in an authentic caring relationship; being present to and supportive of the expression of positive and negative feelings as a connection with the deeper spirit of self and the one-being-cared-for; creatively using self and all ways of knowing as a part of the caring process to engage in artistry of caring-healing practices; engaging in a genu ine teaching-learning experience that attends to unity of being and meaning while attempting to stay within other’s frame of reference; creating healing environments at all levels, physical as well as nonphysical, within a subtle environment of energy and consciousness, whereby the potentials of wholeness, beauty, comfort, dignity, and peace are enhanced; assisting with basic needs, with an intentional caring consciousness, to potentiate alignment of mind/body/spirit, wholeness, and unity of being in all aspects of care; tending to both embodied spirit and evolving spiritual emergence; opening and attending to spiritual-mysterious and existential dimensions of one’s own life-death; and soul care for self and the one-being-cared-for. These caritas processes occur within a transpersonal caring relationship and a caring occasion and caring moment as the nurse and other come together and share with each other. The transpersonal caring relationship seeks to provide mental a nd spiritual growth for both participants while seeking to restore or improve the harmony and unity within the personhood of the other.Rosemarie Rizzo Parse developed the theory of Humanbecoming within the simultaneity paradigm that views human beings as developing meaning through freedom to choose and as more than and different from a sum of parts. Her practice methodology has three dimensions, each with a related process. The first is illuminating meaning, or explicating, or making clear through talking about it, what was, is, and will be. The second is synchronizing rhythms, or dwelling with or being immersed with the process of connecting and separating within the rhythms of the exchange between the human and the universe. The third is mobilizing transcendence, or moving beyond or moving toward what is envisioned, the moment to what has not yet occurred.In the theory of Humanbecoming, the nurse is an interpersonal guide, with the responsibility for decision making (or making of choices) residing in the client. The nurse provides support but not counseling. However, the traditional role of teaching does fall within illuminating meaning, and serving as a change agent is congruent with mobilizing transcendence. Helen C. Erickson, Evelyn M. Tomlin, and Mary Ann P. Swain presented the theory of Modeling and Role-Modeling. Both modeling and role-modeling involve an art and a science. Modeling requires the nurse to seek an understanding of the client’s view of the world. The art of modeling involves the use of empathy in developing this understanding.The science of modeling involves the use of the nurse’s knowledge in analyzing the information collected to create the model. Role-modeling seeks to facilitate health. The art of role-modeling lies in individualizing the facilitations, while the science lies in the use of the nurse’s theoretical knowledge base to plan and implement care. The aims of intervention are to build trust, promote the cl ient’s positive orientation of self, promote the client’s perception of being in control, promote the client’s strengths, and set mutual health-directed goals. The client has self-care knowledge about what his needs are and self-care resources to help meet these needs and takes self-care action to use the resources to meet the needs.In addition, a major motivation for human behavior is the drive for affiliated individuation, or having a personal identity while being connected to others. The individual’s ability to mobilize resources is identified as adaptive potential. Adaptive potential may be identified as adaptive equilibrium (a nonstress state in which resources are utilized appropriately), maladaptive equilibrium (a nonstress state in which resource utilization is placing one or more subsystems in jeopardy), arousal (a stress state in which the client is having difficulty mobilizing resources), or impoverishment (a stress state in which resources are diminished or depleted).Interventions differ according to the adaptive potential. Those in adaptive equilibrium can be encouraged to continue and may require only facilitation of their self-care actions. Those in maladaptive equilibrium present the challenge of seeing no reason to change since they are in equilibrium. Here motivation strategies to seek to change are needed. Those in arousal are best supported by actions that facilitate change and support individuation; these are likely to include teaching, guidance, direction, and other assistance. Those in impoverishment have strong affiliation needs, need their internal strengths promoted, and need to have resources provided. Nola J.Pender developed the Health Promotion Model (revised) with the goal of achieving outcomes of health-promoting behavior. Areas identified to help understand personal choices made in relation to health-promoting behavior include perceived benefits of action, perceived barriers to action, perceived self- efficacy (or ability to carry out the action), activity-related affect, interpersonal influences, situation influences, commitment to a plan of action, and immediate competing demands and preferences. Patricia Benner described expert nursing practice and identified five stages of skill acquisition as novice, advanced beginner, competent, proficient, and expert.She discusses a number of concepts in relation to these stages, including agency, assumptions, expectations and set, background meaning, caring, clinical forethought, clinical judgment, clinical knowledge, clinical reasoning, clinical transitions, common meanings, concern, coping, skill acquisition, domains of practice, embodied intelligence, embodied knowledge, emotions, ethical judgment, experience, graded qualitative distinctions, intuition, knowing the patient, maxims, paradigm cases and personal knowledge, reasoning-in-transition, social embeddedness, stress, temporality, thinking-in-action, and unplanned practices. Julie t Corbin and Anselm L. Strauss developed the Chronic Illness Trajectory Framework, in which they describe the course of illness and the actions taken to shape that course. The phases of the framework are pretrajectory, trajectory onset, stable, unstable, acute, crisis, comeback, downward, and dying.A trajectory projection is one’s personal vision of the illness, and a trajectory scheme is the plan of actions to shape the course of the illness, control associated symptoms, and handle disability. Important also are one’s biography or life story and one’s everyday life activities (similar to activities of daily living). Anne Boykin and Savina Schoenhofer present nursing as caring in a grand theory that may be used in combination with other theories. Persons are caring by virtue of being human; are caring, moment to moment; are whole and complete in the moment; and are already complete while growing in completeness. Personhood is the process of living grounded in ca ring and is enhanced through nurturing relationships.Nursing as a discipline is a being, knowing, living, and valuing response to a social call. As a profession, nursing is based on a social call and uses a body of knowledge to respond to that call. The focus of nursing is nurturing persons living in caring and growing in caring. This nurturing occurs in the nursing situation, or the lived experience shared between the nurse and the nursed, in which personhood is enhanced. The call for nursing is not based on a need or a deficit and thus focuses on helping the other celebrate the fullness of being rather than seeking to fix something. Boykin and Schoenhofer encourage the use of storytelling to make evident the service of nursing.Katharine Kolcaba developed a comfort theory in which she describes comfort, comfort care, comfort measures, and comfort needs as well as health-seeking behavior, institutional integrity, and intervening variables. She speaks of comfort as physical, psychosp iritual, environmental, and sociocultural and describes technical comfort measures, coaching for comfort, and comfort food for the soul. Ramona Mercer describes the process of becoming a mother in the four stages of commitment, attachment, and preparation; acquaintance, learning, and physical restoration; moving toward a new normal; and achievement of the maternal identity. The stages occur with the three nested living environments of family and friends, community, and society at large.Afaf Meleis, in her theory of transitions, identifies four types of transitions: developmental, situational, health–illness, and organizational. Properties of the transition experience include awareness, engagement, change and difference, time span, critical points, and events. Personal conditions include meanings, cultural beliefs and attitudes, socioeconomic status, and preparation and knowledge. Community conditions include family support, information available, health care resources, and ro le models. Process indicators are feeling connected, interacting, location, and being situated and developing confidence and coping. Outcome indicators include mastery and fluid integrative processes. Merle H.Mishel describes uncertainty in illness with the three major themes of antecedents of uncertainty, appraisal of uncertainty, and coping with uncertainty. Antecedents of uncertainty are the stimuli frame, including symptom pattern, event familiarity, and event congruence; cognitive capacity or informational processing ability; and structure providers, such as education, social support, and credible authorities. Appraisal of uncertainty includes both inference (use of past experience to evaluate an event) and illusion (creating beliefs from uncertainty with a positive outlook). Coping with uncertainty includes danger, opportunity, coping, and adaptation.The Reconceptualized Uncertainty in Illness Theory adds self-organization and probabilistic thinking and changes the goal from r eturn to previous level of functioning to growth to a new value system. Each of these models or theories will be applied to clinical practice with the following case study: May Allenski, an 84-year-old White female, had emergency femoral-popliteal bypass surgery two days ago. She has severe peripheral vascular disease, and a clot blocked 90% of the circulation to her right leg one week ago. The grafts were taken from her left leg, so there are long incisions in each leg. She lives in a small town about 75 miles from the medical center. The initial clotting occurred late on Friday night; she did not see a doctor until Monday.The first physician referred her to a vascular specialist, who then referred her to the medical center. Her 90-year-old husband drove her to the medical center on Tuesday. You anticipate she will be discharged to home on the fourth postoperative day, as is standard procedure. She is learning to transfer to and from bed and toilet to wheelchair. Table 2-1 shows ex amples of application in clinical practice that are not complete but are intended to provide only a partial example for each. Study of these examples can provide ideas or suggestions for use in clinical practice. Readers are encouraged to develop further detail as appropriate to their practice.